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Return to growth with underperforming brands

CHALLENGE

A client acquired two brands that had fallen off in sales during old leadership

Both brands needed
strong, concise insights
to help demonstrate the brands’ potential

solution

Track opportunities and progress by division via reporting suite

Showcase strengths
of each brand

Connect with corporate leadership on divisional opportunities

RESULTS

Brand A: Sales +32% vs YA in 2019 (vs +0% vs YA in 2018) with gain of 17pts of ACV
Brand B: Sales +9% vs YA in 2019 (vs -10% vs YA in 2018), acceptance of new sub brand into category in largest division

Reporting suite to track business opportunities

Demonstrate appeal to Elite & Best households

Prove incrementally of recently expanded items

Leverage success to launch into a new category

CHALLENGE

Brand showed promise from current categories, but looking to launch into the ice cream and novelties segments

Buyer in new category had limited experience with brand’s current portfolio

solution

Demonstrate areas of growth for divisions using Shopper360-based category insights

Prove opportunity exists for new items and what can be removed to make space

Show trial and repeat rates after launch to gain expanded assortment

RESULTS

Initial meeting with division yielded 50% of new line getting cut in late 2019
Additional insights from follow-up after launch led to remaining items getting added

Identify category growth areas for division

Demonstrate shopper likelihood to buy

Assess underperforming items for new space

Fix a market void

CHALLENGE

Key health-focused brand in a Salty Snack manufacturer’s portfolio cut from many divisions in previous years

Relationship with western divisions lacking, and education on brand direction limited

solution

Secure involvement in corporate-sponsored wave reset planning meeting

Demonstrate direction of the brand via insight-driven innovations

Leverage insights to present to each division about local assortment opportunities

RESULTS

Each division in attendance to review brand’s portfolio
Projected 7,300 new points of distribution secured via divisional follow-up meetings for upcoming reset

Connect insight to innovation and educate

Leverage shopper loyalty information

Demonstrate divisional opportunity

Fast answers to your specific business question

CHALLENGE

Identify shelving preferences of category shopper at a specific retailer

Understand how shoppers prefer category to be shelved: Brand vs. Lifestage

solution

SMARTgauge survey –
a fast and affordable survey which provides direction to a single business question in just 7-10 business days from launch of survey

RESULTS

An overwhelming majority of shoppers prefer the category to be organized by Brand versus Lifestage
Market research supported changing shelf merchandising strategy, reversing large brand recommendation and protecting smaller brand’s presence

Brand: 72%

Lifestage: 28%

Quick feedback to guide marketing decisions

CHALLENGE

Identify usage occasions of a product

Understand if a specific claim resonates with shoppers

Compare one product to another

solution

SMART SnapShot: This short survey gives you quick feedback, so you can design and iterate swiftly